There could be lot of different approaches for designing interior of your retail store. A beautifully appointed interior creates a positive perception of your retail store among your clients, employee and visitors. It helps you attract more customers. Interior of your store influences the decision of the people to buy and sometimes even to enter the store. The interior of your store should be designed in a way that it tells your brand story. It should reflect the efforts you’re putting to thrive.
Decompression Zone
This is the first place your prospective customer steps into when he/she enters your store. This is the place where customer first experiences what you have to offer. Hence he/she is in transition from the outer space and probably misses the products or signage placed there. This place creates a perception about your store in the mind of the customers.
Along the wall
Once people enter your store, they will check out the products displayed on the shelves. It creates high impact impression. Make sure you allure your customer with the products you put on display, whether it’s your new or seasonal items, high profit or high demand products. Pay extra attention to choose the items to be displayed.
Space Planning & Management
The retail store should be strategically designed. Once customer enters the store and starts checking out items, make sure it is designed in a way that the customer continues walking throughout the store so that your products get maximum exposure and increases the chance of selling it. Put something at the end which immediately grabs the attention of the customer. This way he/she will have exposure to all items as well. Properly planned and managed space also helps in maintaining the flow of traffic in your store.
